When we talk about our products that contain probiotics, you might see a declared “CFU” count (such as 8 billion CFU probiotics). This stands for Colony Forming Units, a unit of measurement for the number of viable microorganisms in a serving of product.

The CFU level is indicative of how much active, “good” bacteria you are consuming. One CFU = one healthy cell which can multiply and grow into a visible colony.

CFU count is based on levels at the time of manufacture, and is important as it ensures our products are providing optimal levels of probiotics for your wellness.